Each product is crafted for baby’s delicate skin with nourishing ingredients and gentle scents that imbue daily routines with cherished memories. Through life’s sweet, precious moments, sleepless nights, messy blowouts and endless cries, Baby Magic is on the journey with you.

Since 2008, Baby Magic has been part of the Naterra family. We restored the brand’s beloved original logo, updated the formulas to remove ‘yucky’ chemicals, and brought back the iconic Baby Magic Original Scent to the Original Lotion formula. These efforts, plus intentional product expansions, revived the legacy brand for a new generation to fall in love with.